A technologist’s curiosity. An enterprise seller’s perspective.
I’m Ansh. I started a business at 23 and learned quickly that building a product and making the first sale are very different problems. Since then, I’ve sold technology across India, Dubai and Canada, spanning cloud, data, AI and governance.
I’m drawn to frontier technology, the people adopting it and the value it creates. I work from first principles, ask plenty of questions, and keep learning from customers, peers and mentors.
A startup at 23. Enterprise selling across regions. Today, data and AI adoption in Canada.
TODAY, BACK TO 2012
The moves were deliberate: closer to the technology, bigger customer problems, and new markets to understand. Building a company early taught me to take risks with my eyes open.
2025–NOWAI-native modernization and agentszeb / Director Sales, Canada · Databricks Practice~US$2M closed · 13+ enterprise logos＋
I built zeb’s Canadian Databricks sales motion and have closed US$1.95M in business, including a US$1M strategic deal. Enterprise wins include a leading global frozen-potato producer, a major Canadian retailer and a global athletic-apparel company.
Today my focus is AI-native modernization, governed data and agentic applications. I connect executive priorities with Databricks field teams, technical qualification and a commercial path to adoption.
2023–2025Enterprise data and AI in CanadaCelebal Technologies / AVP & Country Head~CAD$600K → CAD$4M annual bookings＋
As Celebal’s first Canadian seller, I grew annual bookings from approximately CAD$600K to CAD$4M in year two, closed a CAD$1.5M strategic deal and recruited four sellers.
The Microsoft and Databricks business served enterprises across utilities, financial services, manufacturing and retail. I worked with executive buyers and partner teams through business cases, RFPs, procurement and production.
2022–2023Selling the product, inside RedisRedis / Digital-native accountsUS$600K bookings · First two quarters＋
I joined Redis as an Account Executive, selling its in-memory platform directly to digital-native businesses. In my first two quarters, I closed US$600K in bookings, representing US$1.5M in total contract value.
I owned US$1M in net-new targets and US$100K in renewal targets, with responsibility from technical evaluation and negotiation through expansion.
2020–2022Scaling cloud and analytics adoptionSearce / South AsiaUS$2.4M book of business · US$1M revenue quota＋
At Searce, I closed a US$2.4M book of business across cloud consumption and services while carrying a US$1M revenue quota.
I built the Data & Analytics go-to-market with Google Cloud, AWS and NVIDIA across South Asia, translating platform capabilities into customer use cases and partner-led opportunities.
2019–2020Strategy, then applied AIIIM Bangalore · Quantiphi / North America focusMBA · US$2M incremental topline at Quantiphi＋
I completed a full-time MBA in Marketing & Strategy at IIM Bangalore, then joined Quantiphi in go-to-market and sales enablement for North America.
Working across Azure, AWS, Google Cloud and NVIDIA alliances, I contributed US$2M in incremental topline and generated another US$850K through inside-sales and RFP sourcing. This was my move into applied AI and machine learning at enterprise scale.
At Fly Telecom in Dubai, I helped launch Wileyfox across 22 countries and collaborated on Android One, contributing to 150,000 device sales. At Kochar, I generated US$1M+ in revenue, including a US$120K IoT engagement with a major Indian telecom operator.
LogiNext took me into logistics SaaS, with US$300K ARR and wins at global consumer-goods and healthcare enterprises. Selling across regions made cultural context as important as the product pitch.
2012–2015Products & entrepreneurshipSAR Group · Global Xpress / IndiaCo-founded at 23 · 50+ clients＋
After smartphone product management at SAR Group, I co-founded Global Xpress. We signed 50+ clients, generated US$150K+ in first-year revenue and built a five-person team.
I learned the whole business, from product and the first sale to procurement and cash flow. The company eventually failed. That lesson in the difference between revenue and a sustainable business stayed with me.
02 / THE WORKTECHNOLOGY DEPTH + ENTERPRISE SALES
Platforms and services. Enterprise sales across both.
I’m a pure-play tech seller. I’ve scaled systems integrator and product businesses across markets, focused on data, AI and governance.
My job is to understand the technology, connect it to a problem worth solving, and build the commercial case for adoption.
HOW I APPROACH THE WORK
Connect the technology to the buying decision.
Understand the platform
What it does, where it fits, and what it needs to work in the customer’s environment.
Start with the actual problem
The constraint, the assumptions and the outcome the customer is trying to change.
Make the value actionable
The business case, buying group, partner motion and commercial path to adoption.
Selected experience
PLATFORM COMPANIES & SYSTEMS INTEGRATORS
CURRENT ROLE
AI-native modernization & agentic adoption.
Director Sales, Canada · Databricks Practice · 2025–present
closed business
~US$2M
strategic deal
US$1M
US$1.95M closed across a Canadian Databricks business built from zero. I lead enterprise opportunities across modernization, governance and AI, from the executive business case through technical qualification, procurement and delivery handoff.
Enterprise reach: 13+ logos, including a leading global frozen-potato producer, a major Canadian retailer and a global athletic-apparel company.
ModernizationUnity CatalogAgentic AI
SYSTEMS INTEGRATOR
Enterprise data & machine learning.
AVP & Country Head, Canada · 2023–2025
annual bookings, year two
CAD$4M
strategic deal
CAD$1.5M
I joined as the first Canadian seller and grew annual bookings from approximately CAD$600K to CAD$4M. Alongside Microsoft and Databricks, I sold data platforms, machine learning and governance, and recruited and led four sellers.
Enterprise reach: Canada’s largest electricity producer, major financial-services firms, energy companies and manufacturers.
Enterprise dataMachine learningGovernance
PRODUCT COMPANY
In-memory platforms. Product sales.
Account Executive, Digital Native · 2022–2023
bookings, first two quarters
US$600K
total contract value
US$1.5M
As a Redis employee, I sold the in-memory platform directly to digital-native accounts. I led technical evaluations, commercial negotiation, renewals and expansion, against US$1M in net-new and US$100K in renewal targets.
Customer focus: digital-native businesses, where application performance and the technical evaluation shape the buying decision.
Cloud consumption and services across South Asia. I built the Data & Analytics go-to-market with Google Cloud, AWS and NVIDIA, connecting analytics and AI use cases with platform adoption and commercial value.
Customer focus: cloud and analytics opportunities across South Asia, working with customer executives and cloud partner teams.
Cloud platformsData & analyticsPartner sales
Partner motions I’ve led
PLATFORM & FIELD RELATIONSHIPS
Google Cloud
Data & Analytics go-to-market, cloud opportunities and partner-led value propositions at Searce, with earlier alliance experience at Quantiphi.
Microsoft Azure
Enterprise co-sell at Celebal across Azure data services, Fabric, Azure OpenAI and Purview. I represented the Canadian business in partner advisory meetings at Microsoft’s Seattle headquarters.
Databricks
Canadian field relationships across Celebal and zeb, from joint account plans to executive briefings and customer forums. Four Data + AI Summits and Databricks partner and sales kickoffs informed the work.
Additional alliance experience with AWS and NVIDIA through Searce and Quantiphi. I have also directed sponsorships for Microsoft FabCon and Databricks AI Days, and hosted executive briefings, luncheons and post-event customer forums.
In the room with customers and partners
INDUSTRY EXPERIENCE
Different industries. Different buying contexts.
Financial services
Manufacturing
Energy & utilities
Retail & consumer goods
Logistics & supply chain
Digital-native businesses
SALES PLAYBOOKS · COMING SOON
Practical approaches to enterprise opportunities and partner-led selling.
I’m a big MMA fan and have practised Muay Thai and boxing for more than five years. My GOAT conversation starts with Khabib Nurmagomedov, Conor McGregor and Jon Jones.
01 / 05
05 / GET IN TOUCHTORONTO, CANADA
Let’s start a conversation.
About data and AI, a role, a speaking opportunity, or an idea you’d like to explore.
CURRENT ROLE
